Without dissecting the report, there is certainly a truth out there, and this can be said of any industry – apps must be built efficiently in order to generate a return for the investment. That means creating something that can be re-used as much as possible, and creating something that is easily maintained and updated. It also means taking advantage of the best approaches and expertise. We are certainly seeing more and more interest from people looking for a ‘better way′ to build mobile apps. If you are a developer look for a number of resources to help you gain your own momentum in the industry.

There are certainly companies with vast budgets for mobile apps, and these are often high end game developers, but there is an even larger number of developers who need to contain their costs and bring an app to market on as many phones as possible without over spending. Our suggestion of course is Breeze, since it does this without having to learn complex languages. It is great to see companies realize that mobile apps are within their reach, and budgets.

With over 4.1 billion mobile phones out there now, 6 in 10 people now have one. Certainly this is a large market, but you must know how to reach it effectively.